Mellow Mushroom Contents Details History Logo In popular culture See also References External...
Companies based in AtlantaRestaurants in AtlantaRegional restaurant chains in the United States1974 establishments in Georgia (U.S. state)Restaurants established in 1974
restaurant chainAtlanta, GeorgiapizzeriafranchisecalzoneshoagiessaladsbeerTie-dyemushroomsAtlanta, GeorgiaGeorgia TechUniversity of GeorgiaAthens, GeorgiaWendy'sJacksonvilleFloridaDenverColorado
 | |
Type | Private |
|---|---|
| Industry | Restaurant franchise |
| Founded | 1974 |
| Headquarters | Atlanta, Georgia |
Key people | Rocky Reeves, Marc Weinstein, and Mike Nicholson, Richard Brasch CEO & President |
| Products | Pizza, calzones, hoagies, salads, beer |
| Website | www.mellowmushroom.com |
Mellow Mushroom Pizza Bakers is a restaurant chain that was established in 1974 in Atlanta, Georgia as a single pizzeria. It operates as a franchise under the banner of Home Grown Industries, Inc. of Georgia, with over 150 locations throughout the United States. Its headquarters are in Atlanta, Georgia.
Contents
1 Details
2 History
3 Logo
4 In popular culture
5 See also
6 References
7 External links
Details
Mellow Mushroom restaurants specialize in pizza, but they also serve calzones, hoagies, salads, appetizers, and a wide beer selection. They often feature a large selection of beer, typically 20-40 beers on draft and 50 or more bottled.[1] Each store is locally owned and operated and decorated differently and sometimes there is a unifying theme to the artwork.[2][3]Tie-dye and colorful mushrooms are a common theme for locations. Some stores occasionally feature live music, trivia competitions, karaoke, or bingo.
History
Mellow Mushroom in Hiram, Georgia
Mellow Mushroom opened in Atlanta, Georgia[1] in 1974 when two college students from Georgia Tech, later joined by a third from the University of Georgia, founded a business that reflected their eccentric philosophies.[4] The first store was opened on Spring Street in Atlanta. In the late 1980s, the first franchise was opened by an employee, followed by customer-owned franchises, and then to friends of employees and customers.[4] Each franchise is locally owned and operated with its own unique feel.[5][6]
The first franchise to be located outside of Atlanta was in Athens, Georgia, near the University of Georgia. That store renovated a former Wendy's and was open until 2006. In the summer of 2007, it relocated to Clayton Street in downtown Athens. There are several dozen locations operating in Atlanta and elsewhere in Georgia. Beginning in 2000, the franchise expanded outside college markets to urban areas such as Jacksonville, Florida and Denver, Colorado. The chain has over 200 locations across 20 states.[5]
Logo
The visual identity of Mellow Mushroom Pizza was defined during their early franchising phase by Atlanta artist Buddy Finethy.[5] Finethy created and refined the signature cast of characters that identified the chain.
In popular culture
The first Mellow Mushroom restaurant was shown on the S:01 E:02 of The Dukes Of Hazzard.[citation needed]
See also
- List of pizza chains of the United States
References
^ ab Restaurant News: Mellow Mushroom Coming to Sarasota; column; Herald Tribune Online; accessed February 2018
^ Mellow Mushroom Pizza Coming to Downtown Williamsburg; WYDaily Staff; October 17, 2017 article; Williamsburg Yorktown Daily News; accessed February 2018
^ Billotto, Heidi (11 June 2003). "Mellow Mushroom Restaurant". WSOCTV.com. Archived from the original on 26 July 2011..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
^ ab "Contact Us". MellowMushroom.com. Archived from the original on February 4, 2012. Retrieved February 20, 2012.
^ abc Bard Brutzman, Anna (April 1, 2011). "Honea Path Native Gives Pizzeria Its Mellow Touch". IndependentMail.com. Archived from the original on December 17, 2014. Retrieved October 7, 2016.
^ "About Us". MellowMushroom.com. Archived from the original on 2007-10-18. Retrieved 2007-10-24.
External links
- Official website
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