Advision Studios Contents Origins History References External links Navigation menu51°31′11″N...
Recording studios in LondonFormer recording studios
recording studioFitzroviaCentral LondonStephen ApplebyvoiceoversjinglesNew Bond Streetstudio orchestra35mm filmMartin RushentThe Yardbirds4-trackThe MoveT. RexThe WhoCaravanNeveProgressive rockYesGentle GiantEmerson, Lake & PalmerJeff Wayne's Musical Version of The War of the WorldsquadrophonicEddy OffordEddie KramerMartin RushentPaul NorthfieldHugh Padgham
| Advision Studios | |
|---|---|
| General information | |
| Address | 23 Gosfield Street, W1W 6HG[1] |
| Town or city | Central London |
| Country | United Kingdom |
| Coordinates | 51°31′11″N 0°8′31″W / 51.51972°N 0.14194°W / 51.51972; -0.14194 |
Advision Studios was a recording studio in Fitzrovia, Central London, England.[2]
Contents
1 Origins
2 History
3 References
4 External links
Origins
Founded in the 1960s by Guy Whetstone and Stephen Appleby,[1] Advision originally provided voiceovers and jingles for television advertisements. The studio was initially located at 83 New Bond Street, but moved to 23 Gosfield Street in 1969.[1][3] The studio complex was built to be able to house a 60-piece studio orchestra and had 35mm film projector screen for synchronizing with motion picture images.[2] Producer Martin Rushent began his career as a projectionist at Advision.[4]
History
By the mid-1960s, Advision had become one of the top London studios for Rock and Pop music. The Yardbirds recorded their 1966 album Roger the Engineer at Advision on a 4-track machine. The Move recorded some of their early hits at Advision, including Flowers in the Rain in July 1967.[5] In early 1968 Advision became the first studio in the UK to obtain a professional 8-track recorder, which was built by Scully Recording Instruments. Among the first artists to use the 8-track machine were T. Rex, The Who, and Caravan. In 1970 the studio used a custom 24-channel desk with an 8-track recorder.[1][2] Advision was also first in the UK to install 16 and 24 track recorders in the early 1970s.[6]
In 1971, a 20-channel Neve console was added to the mixdown suite.[1] In the 1970s, the studios' focus moved toward Progressive rock music, and the company began producing music for bands such as Yes, Gentle Giant, and Emerson, Lake & Palmer, as well as Jeff Wayne's Musical Version of The War of the Worlds.[2]
A 1974 re-fitting gave the studio a console built in California by Quad-Eight Electronics for quadrophonic mixing and the UK's first computer-aided mixdown desk.[2][7]
Producers and engineers to have worked at Advision include Eddy Offord,[8]Eddie Kramer,[9]Martin Rushent,[4]Paul Northfield,[10] and Hugh Padgham.[11]
The Gosfield Street location has been occupied since 1993 by a studio called The Sound Company.
References
^ abcde Burns, Phil (2011). "Advision Studios". Classic UK Recording Studios in the 60s & 70s. Retrieved 9 October 2011..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"""""""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
^ abcde Brain Salad Surgery (2006). "Advision Studios". Retrieved 9 October 2011.
^ Discogs - Advision Studios - (profile and discography)
^ ab The Telegraph (7 June 2011). "Martin Rushent". London: The Daily Telegraph. Retrieved 7 June 2011.
^ "Move Remaster Series - Move - Tracklisting". Ftmusic.com. Retrieved 2012-12-04.
^ "Veale Associates - Professional Sound Studio Design". Vealea.com. Retrieved 2012-12-04.
^ Robertshaw, Nick (1979). "Stiff Competition Marks U.K. Scene". Billboard. 91 (22): ES-3. ISSN 0006-2510. Retrieved 9 October 2011.
^ Welch, Chris (1999). Close to the Edge - The Story of Yes. London: Music Sales Group. p. 123. ISBN 0-85712-042-5.
^ Owsinski, Bobby (2004). The Recording Engineer's Handbook. Milwaukee, WI: Hal Leonard. p. 321. ISBN 1-932929-00-2.
^ "Paul Northfield (Producer) 2013 Interview on the Signals of Intuition". The Signals of Intuition. 99.1 CJAM-FM. 2013-08-27. Retrieved 2013-08-28.
^ Verna, Paul (1997). "HP Off the Record". Billboard: HP-13. ISSN 0006-2510. Retrieved 9 October 2011.
External links
- Photograph from Advision Studios in New Bond Street (Photo was taken December 1968. The Scully 8-track recorder can be seen in the background.)
The Sound Company Ltd History of 23 Gosfield Street London at sound.co.uk (with full Advision client list)
